we move your audience

turn your brand story in a campaign that activates your audience

RETAIL COMMUNICATION

Creating, producing and distributing sales driven communication

Retail is an extremely competitive business, all those brands fighting for attention of the same consumer. In this world of technological innovation, getting consumers to visit the shop remains a crucial task for the profitability of stores. We understand the challenges retail is facing today and help you acquire your consumers’ attention, their purchase and their loyalty by using various tools. We deliver pragmatic solutions to support retail chains, individual retailers or franchisers to generate traffic to their outlets.

SOLUTIONS: doordrops, out-of-home marketing, online advertising, email marketing, content management and web analytics.

Instore communication

Increasing sales by creating a favorable shopping environment

Converting footfall to buying consumers is the final step of our approach. Making sure that visitors will have a friction-less experience in-store to redeem their coupons, get the right promotional price, pick-up their online ordered products or become interested in other products. The shop closes the loop, but should at the same time be the trigger for return visits. Communication can do a lot, but staff, shop lay-out, product offerings and after sales are even more important.

Inside develops a scope of materials that can draw visitors to the right products and brands based upon the preceding communication.

SOLUTIONS: pos, shelf communication, packaging, displays, interactive kiosks, e-couponing, ...

Contact

GETTING IT DONE
FOR YOUR PEACE OF MIND

You don’t want to be concerned about production processes and deadlines. You want your work to be delivered. With timings getting shorter and deadlines getting harder, delivering in time is essential.

Well, here comes the good news, Inside delivers!

Inside is a well drilled machine operated by routined professionals who ensure smooth and flawless processing. Every month we handle many terabytes of data and our studio produces a multitude amount of versions of brochures and leaflets. We run your campaign smoothly from the CEO’s desk to the consumers’ letterbox. Our proven operational excellence will guarantee a successful campaign… and your peace of mind.

Communication strategy
Shopper marketing does not function in isolation of the overall marketing strategy.
You will brief us on an existing strategy and it will be our task to make the retail- and in-store communication strategy fit in nicely. We will not question your overall strategy, but will critically look at what we can do within that context to optimise footfall and conversion.
Response driven creation
We capture your message through engaging visuals and copywriting. We know which call-to-actions work, which incentive is required and how to make consumers move from their door to your store. We develop images, layouts and words that will activate your audience. We create, not as a goal, but as a means to an end.

Our March 2019
key figures

Happy retailers
107
Folders distributed
531500
Data transferred
2.1

Fresh From The Blog

Print
April 23, 2019

Netflix publiceert eigen magazine

Na Facebook, Uber en Airbnb lanceert nu ook Netflix zijn eigen magazine. Netflix zal 'Wide' lanceren in aanloop van de Emmy's dit jaar. Het meer dan 100pg dikke magazine zal…
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April 19, 2019

A/B testing in direct mail? Dat kan!

In tegenstelling tot wat velen denken, is A/B testing niet het exclusieve terrein van de digitale marketing. Ook bij drukwerk voor een direct mailing-campagne bijvoorbeeld, kan A/B testing tot waardevolle…
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April 2, 2019

Event 29/5/19: the power of print

In the battle between e-commerce and high street stores budgets are under huge pressure and impactful decisions need to be made. The struggle for the attention, engagement and conviction of…
Print
February 22, 2019

Print en millenials, a perfect match!

Print dankt zijn groei vooral door de groeiende populariteit onder jongeren. Ze zijn het afgelopen jaar steeds meer print gaan lezen naast hun online mediaconsumptie. Zowel de groep Generatie Z (18…
Print
January 4, 2019

Amazon releases printed catalogue

With the release of their first ever catalogue, Amazon have added print to their marketing mix. We take a look at the book and discover why the online retail giant…
Inside
November 30, 2018

Inside x Trends

Inside Communication Group kan fier terugkijken op een rijke geschiedenis. Sinds zijn oprichting in 1977 door Luc Roex, focust het agency op het creëren van retail campagnes. Deze expertise wordt…
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Stay updated about the latest retail marketing insights

CONTACT US

We are a team of specialists, obsessed with establishing valuable relationships between people and brands. Our expertise will advance your business succes and achieve your goals.
What are your challenges? Come and talk to Steve or Mithée.

Inside communication group
Mevrouw Courtmansstraat 41
2600 Berchem

+ 32 3 2391858
hello@insidegroup.be

Steve De Jonghe

Business Director

+32468188414
steve@insidegroup.be

Mithée spilthoorn

Managing Director

+32475962543
mithee@insidegroup.be