by Inside Communication Group
In the battle between e-commerce and high street stores budgets are under huge pressure and impactful decisions need to be made. The struggle for the attention, engagement and conviction of the consumer is burning stronger than ever before. During this event we will cover ways to support brick-and-mortar shops by increasing traffic, support brands in-store and drive missed online sales to shops.
Door drops are an underestimated channel and with new tools a lot more profitable and efficient than what agencies and brands generally perceive. Our speakers will cover new developments like permission-based door drops, integrating print and e-commerce, share effectiveness indicators and present cases.
Starting at 8h30
Location: Quartier Papier, Zaventem.